Many of our clients frequently express their interest in blogging and inquire about whether they should start a blog. Our response is always an emphatic yes, yes, and yes!
Blogging is an excellent marketing strategy, particularly for Saas services and CRM systems. Here are our top ten reasons why starting a blog is a great idea:
1. Blogging generates content.
Starting a blog is an excellent way to produce content for your website. With a blog, you can regularly add new pages to your site. Each new blog post creates a unique and indexable page that search engines can discover and rank.
To maximize the impact of your blog, it’s recommended to write longer posts, ideally over 1,000 words. Longer blog posts provide more content for search engines to index, which can help improve your search engine ranking. It’s important to ensure that your blog post focuses on a single topic to improve your ranking for that particular area, rather than poorly ranking for a variety of topics or keywords.
When writing longer blog posts, it’s essential to structure your content properly and make it easy to read. Dividing your blog post into sections can make it more visually appealing and easier to navigate.
2. Blogging provides an opportunity to incorporate keywords, which is excellent for Search Engine Optimization (SEO).
Creating your own blog allows you to incorporate keywords that attract the right audience and improve your search engine optimization. Google’s AdWords Keyword Planner is a useful tool for identifying popular keywords and assessing their search frequency and competitiveness. It’s best to focus on longer-tailed keywords, which have less competition but generate better-quality traffic.
Before you start writing, make a list of keywords you want to include in your blog. Ensure that they appear naturally and don’t overuse them, which can result in keyword stuffing. It’s also important to avoid using the same keywords on multiple pages to prevent keyword cannibalization. Instead, create separate pages or blogs that focus on different topics to rank well.
While it’s essential to have keyword-focused posts, you can occasionally publish informative posts that aren’t focused on keywords.
3. Blogging enables you to frequently update your content.
Accommodation websites like serviced apartments can often have static content that doesn’t change much over time. This makes it difficult to add new content unless you have a new property to showcase. However, search engines prefer fresh content, and regularly updating your website can help improve your rankings.
Starting a blog can help address this issue by allowing you to add new content on a regular basis. By writing blog articles, you can keep your website fresh and up-to-date, which search engines love. This can ultimately lead to improved rankings and increased visibility for your serviced apartment or holiday accommodation website.
4. Blogs allow you to develop a personality for your brand and your website
Creating a blog can add a unique personality to your brand, especially if you offer serviced apartments in a trendy city center. You can showcase this by writing about the local neighborhood, the coolest bars and restaurants, and the street art that surrounds your apartments. Adding eye-catching images that align with your brand position can also make a significant impact. By showcasing your brand’s personality, you can stand out from the competition and attract like-minded customers who share your values and interests.
5. Blogging provides a platform to inform your customers and peers
As you create your own blog, with more and more articles, you gain the opportunity to inform your customers and your peers. You also become a valuable source of information. Tell everyone more about you, your business and what’s new. Have you just won an award, launched a new product, or hosted an event? Share the news on your blog and let your customers and peers know what’s happening with your brand. This will make your brand more appealing and help customers understand how they can engage with your business.
6. Blogs for Social Media Sharing and Engagement
Blogging can significantly benefit your social media strategy. By creating interesting and shareable content, you can provide your followers with something to engage with and repost on various platforms, such as Twitter, Facebook, Google+, and LinkedIn. Additionally, you can include a link to your blog in your email signature to generate more traffic to your website.
Utilize popular keywords and hashtags to reach a wider audience and add your unique personality and experiences to make your content more authentic and relatable. This will help your blog stand out from the competition and establish your brand as an expert in your niche.
7. Blogs can help generate third-party links to your website
Developing relationships with businesses is crucial to building a strong network. By featuring these businesses in your blog, you can create a rapport with their owners and keep them informed about your own business’s achievements. This can be accomplished by sharing relevant blogs with them and frequently referencing their content in your own blog. Interacting with other people’s blogs is also a great way to build connections. By nurturing these relationships, you may be able to secure special deals for your customers, exchange reciprocal blogs, or establish reciprocal links from their websites, all of which can benefit your business.
8. Blogs can generate traffic that might not have found your website otherwise
Creating your own blog provides an opportunity to attract a new audience and increase traffic to your website. By writing about topics related to your CRM or new Saas company, you can reach out to different business owners who may be interested in your product or service. Your blog can include links to other relevant blogs and stories about your community, which can help promote your business as a desirable destination. This can increase the likelihood of customers making a purchase before they consider other options in the market.
9. Blogs provide a contact point during the crucial stages of the customer decision-making process and can guide the path to purchase
Blogging can help guide customers through the decision-making process by providing information about your product or service. Your blog posts can answer common questions and provide valuable insights that help customers make informed purchasing decisions. This can be particularly useful for businesses that offer Saas services or CRM systems, which can be complex and require some explanation.
By creating relevant and informative blog posts, you can establish your brand as a thought leader in your industry and help potential customers feel more confident in their decision to use your product or service. Your blog can also provide a direct contact point for customers who have questions or need further assistance, which can ultimately lead to increased conversions and customer satisfaction.
In summary, starting a blog is a great marketing strategy that can benefit your business in many ways. From generating content and improving SEO to building relationships with other businesses and guiding customers through the decision-making process, there are many reasons why blogging is crucial for your business success. So if you haven’t already, it’s time to start your blog today!
Ultimately, the purpose of a blog is not just to generate bookings but to establish your brand as a trusted and informative source of local knowledge, and to increase awareness of your business. By providing helpful information and capturing potential guests in their research phase, you can build a relationship of trust with your audience and increase the likelihood of future bookings.
If you’re looking to start a blog for your Saas company or CRM, our team at Diroro is here to help. As experts in your field, we can provide valuable insights and guidance on how to drive results through blogging.
